Podcast S1: E5: Sabrina Habib

Tarun Varma
Early Insights™
Published in
2 min readJun 27, 2021

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Join our hosts Keya Lamba and Matt Lloyd Rose as we speak to Kidogo co-founder Sabrina Habib

Listen on your preferred provider here https://anchor.fm/earlyinsights

Sabrina Habib
  • Who: Sabrina Habib, CEO & Co-Founder, Kidogo, Kenya
  • Why you should listen: One, to get a sense of how Sabrina and her co-founder encountered complexity and drove simplicity in their solutions. Two, to understand the brush with reality community change faces and how, echoing the simplicity aforesaid one can nudge parents from homework to play based activities, from report cards to portfolios and how social change takes time.
  • This podcast is perfect for: A burst of inspiration and systems thinking. Sabrina talks about how Covid19 has challenged the world of children — fading smartphone technology access, toxic stress, the need for parents to get help and then how focusing on parents and the support Kidogo can muster they are supporting parents to support their children.
  • Pause and listen quote: while the stories of children bring so much joy and many smiles, this reality check during Covid19 seemed worth flagging

“…we started a conditional cash transfer programme for mamapreneurs… running a childcare business at this level means you’re month to month… and do so without any support meant getting kicked out of your babycare centre. so… when the economy needed to restart these women were going to be crucial in that and the biggest barrier to women’s employment is the lack of childcare. And if childcare centres were closed because they did not survive the pandemic…

So we gave our mamapreneurs these cash transfers… conditional based on distributing play packs, and micronutrients and also on calling every parent in their centre once every two weeks… we saw toxic stress was increasing in households given the unpredictability…”

  • Their favourite books as children: The Witches, Roald Dahl. It brings back memories of snuggling in bed with her mother and brother and enacting the many voices in the book!
  • Want to read more: The Kidogo way on Kidogo’s website — or as an longer article.

Listen on your preferred provider here https://anchor.fm/earlyinsights

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